You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query-continue>
    <alllinks galcontinue="B&amp;W_805_Diamond|122" />
  </query-continue>
  <query>
    <pages>
      <page pageid="45" ns="0" title="オーディオメーカー" />
      <page pageid="53" ns="0" title="B&amp;W" />
      <page pageid="54" ns="0" title="B&amp;W 805 Diamond" />
      <page pageid="55" ns="0" title="800Diamondシリーズ" />
      <page pageid="56" ns="0" title="マランツ" />
      <page pageid="63" ns="0" title="802Diamond" />
      <page pageid="82" ns="0" title="ホームシアター" />
      <page pageid="98" ns="0" title="Hi-Fiヘッドフォン" />
      <page pageid="123" ns="0" title="B&amp;W 805 Maserati Edition" />
    </pages>
  </query>
</api>